Identity Design Action: East New York (IDeA:ENY) is a model for connecting community and business development through design.
AIGA/NY is one of the seven recipients of the City’s Neighborhood Challenge 2015, a competitive grant initiative coordinated by NYC Small Business Services (SBS) and New York City Economic Development Corporation (NYCEDC) designed to encourage innovation, support economic development and revitalization projects via Business Improvements Districts (BIDs).
Conceived in partnership with the Local Development Corporation of East New York (LDCENY) IdeA:ENY will form collaborations with small business owners and other local community development organizations, arts advocacy, youth and workforce empowerment groups to ensure it is appropriately anchored in the neighborhood.
This research-action work takes place in the context of the East New York Sustainable Community Plan, a comprehensive initiative part of Housing New York, Mayor De Blasio’s 10-year plan to foster a more equitable city. The neighborhood faces altering rezoning measures and rapid changing demographics, two factors that are going to dramatically alter the character of this historically underserved neighborhood.